Our imaginary agency sells a ready-to-use CRM for local service businesses. Every customer receives a tested starter snapshot. The higher plans buy deeper implementation, more included shared usage credit and faster help—not a vague list of “more stuff.”
Common to every plan
Core CRM access, tested starter snapshot, basic pipeline, calendar and form.
Upgrade signal
More implementation help and a larger shared credit buffer.
Usage policy
Rebilling is clearly disclosed; credit does not promise a fixed message count.